Tag: Mobile

In our increasingly connected world, modern businesses can’t survive without considering search engine optimization (SEO). If you want to improve website traffic, SEO is a crucial piece of the puzzle. There’s plenty beyond the SEO basics that can help you take your business to new heights. Improve your rankings and rake in the profits by …

If your business is to survive — let alone thrive — in the digital world of today, it needs to have a strong and professional online presence. To build this sort of reputation for your company on the web, it’s imperative that you put all of the advice laid out below into practice. Here are …

Online retail continues to dominate the growth story, but it is becoming increasingly clear that for many brands retail places remain a key outlet for customers to interact with their omnichannel offer. The product range and availability is a key factor that motivates consumers to buy goods directly from a brand rather than a mainstream …

Most parents get their kids’ school supplies list one month before school starts. Buyers start their research and purchase in July. The majority of back to school shoppers make researches on mobile and buy in-store. So, retailers need to step up their game to compete in the new back-to-school shopping landscape. Read the major tips …

Mobile advertising is one of the most effective forms of digital advertising to spread awareness or to stimulate purchases of a product or service as the average time an individual spends on mobile devices is growing daily. The growth of mobile advertising has evolved rapidly and it has a greater reach and penetration compared to …

Mobile advertising is a rapidly growing sector providing brands, agencies, and marketers the opportunity to connect with consumers beyond traditional and digital media directly on their mobile phones. When designing a mobile advertising campaign, there are multiple channels available to reach the consumer. Those include mobile web sites, mobile applications, mobile messaging and mobile video. …

Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. Leads drive revenue. At this very moment, every successful B2B brand is executing strategies to produce leads three or four quarters …

Consumer behavior has been defined as the “acquisition, consumption and disposition of products, services, time and ideas by decision-making units”. It is the study of individuals or groups select, purchase, use or dispose of products, service, ideas, or experiences to satisfy needs and desires. Generation X, those born between 1964 and 1982, often get ignored …