US Generation Z consumers were more likely to use iPhones more than any other device, compared to Millennials (52% vs. 38%). Samsung came at the second level of most used types of smartphones with a rate of 30% for Millennials and 26% for Gen Z. It worth to be mentioned that there are 7% of …
Pinterest introduces new mobile ad tools “Pinterest Ads on the Go” that allows brands to create and manage their ad campaigns more easily, and help drive awareness and performance for the marketers on the platform. using mobile phones. Pinterest explains the motives behind “Pinterest Ads on the Go”: “In the last year, we’ve added a …
For the 8th year in a raw, We Are Social has released its “Digital 2019” report in a partnership with Hootsuite. With thousands of charts across more than 200 global and local reports, this year’s series is one of the most comprehensive and up-to-date studies of today’s connected world. Let’s take a quick glance at …
By mid of 2018, there were 381 million unique subscribers across the Middle East and North Africa region, accounting for 64% of the population. Despite there is an average of annual subscriber growth of 4% over the last four years, the MENA region remains the second least penetrated region in the world. GSMA Intelligence has …
When it comes to mobile, many retailers focus primarily on sales transactions conducted through mobile devices, or mobile commerce. But recent a research shows that there may be a more effective approach for determining the impact of mobile and how it influences and drives sales in other channels, adoption of mobile devices by consumers is …
Changes in the digital market move at the speed of light. This makes keeping up with the latest insights into the consumer behaviour a nightmare. Read the UKOM’s UK Digital Market Overview report and get rid of any possible nightmare. Key Findings of the Online Behaviour of the UK Audience: Mobile devices acquire 75% of time …
Europe is the most highly penetrated mobile region in the world. As of year-end 2017, 85% of the European population – 465 million people – subscribed to mobile services just above North America and CIS. The total addressable market for the region’s mobile operators is approaching saturation point, with the largest mobile markets – France …
Gaming has long played a prominent role in the entertainment space, both on-and-offline. But recently, the gaming community has expanded significantly. With the definite increase in the computing power you carry around in your pocket, smartphone gaming has become a huge industry. Take a glance at the most used gaming devices by internet users: Smartphones …