While the main attraction of mobile shopping remains convenience, a significant number of Australians are shopping online to relax. Mobile shopping has become more engaging, Australian consumers are turning to mobile commerce not just for entertainment but also to unwind, making the phrase ‘retail therapy’ a reality. Take a glance at the Australian mobile shoppers attitudes: …
Augmented reality takes the digital information and overlays or combines it with elements of the real world. The ability to virtually try before you buy answers a key consumer concern as mobile shoppers still struggle with being unable to see what products will look like in their homes or in use or whether fashion items …
Shoppers in the US become more active across mobile devices, and they’re buying more on-the-go. Mobile apps play a vital role here, with 70% of mobile sales for retailers who invest in both mobile web and shopping apps goes for mobile apps. Read the below points and find out more insights into the mobile shopping …
Marketers have shifted their mobile team away from e-commerce to digital marketing, due to the increased opportunities of having the mobile marketing impact on all digital and in-store channels. Based on survey results, mobile will be a key area for retailers looking to positively affect sales growth and offer consumers the smartphone shopping experience that …
Using smartphone in shopping is increasing year over year for a variety of purposes including looking up for product information, prices and deals, comparing prices and even making purchases. During the online shopping journey in the US, 48% of smartphone users have made a purchase from a smartphone in 2017 compared to 41% in 2015. Millennials …
43% of smartphone users in UAE, KSA, and Egypt said that they like to use their smartphone devices to compare product prices with competitors and 41% use them to pay for their online purchases, while 33% do so to read product reviews. It worth to be mentioned that online shoppers in the Middle East – the …
The global market has experienced a tremendous increase in the number of smartphone users which has become an integral part of daily life; giving the freedom to communicate anywhere and at any time. Smartphones also had become an essential device for making purchases online. So, it’s important to be aware of the latest trends in consumer …
US shoppers with children are more likely to use mobile devices for shopping online than desktops or laptops. 56% of baby care, 44% of health & beauty, 43% of home and 40% of grocery purchases of US shoppers have made via a mobile device in 2016.