Indicators
What Are The Demands of Users Who Interact With Brands Through Messaging Applications, 2019
While mobile web browsing is incredibly popular, applications are playing an important role in consumers’ mobile experience too. Brands may assume that app users are a narrow slice of the population, offering limited opportunities to reach those audiences. But many indicators revealed that this info is false. If you’re a brand and you don’t have …
Researches
20th Annual POS Customer Engagement 2019 | Boston Retail Partners
Disruption and adaptation are changing the retail model and blurring the lines among retailers, brands, and wholesalers. Online pure-plays are opening brick-and-mortar stores and traditional retailers are experimenting with new store models and in some cases, expanded experiential brand strategies that include new revenue sources, such as services or food and beverage options. Retail is …
Indicators
55% of Retailers Think That Optimizing Customer Experience Is Their Top Priority in 2017 | BRP
The main theme to retailers’ customer experience priorities is optimizing the customer shopping experience with a rate of 55%, followed by increasing customer loyalty (50%), improving the mobile shopping experience (45%) and creating a seamless experience across all channels (42%).