Tag: Mobile Messaging Apps

Dark social refers to nearly untraceable web traffic that comes from internet users sharing content directly and privately with each other, instead of posting or sharing it publicly. It often takes place on private messaging apps and email. This means that brands may be overlooking a huge portion of social sharing about their products. Internet …

Mobile messaging apps are defined as services that provide private one-to-one or one-to-many communication between registered users, where messages and calls are then transmitted via data connections on the mobile web. Most mobile messaging apps are known as over-the-top. OTT messaging is provided by a third party as an alternative over the top of what …