Tag: Mobile Marketing

Mobile commerce is growing rapidly fast, Mobile devices play a key role in customer interactions and an increasing number of transactions, including commerce. The rise of mobile has been exponential in recent years and mobile impacts but also continues to drive many evolutions and trends in marketing think about mobile content marketing or mobile email marketing, usability, user experience, the customer …

Mobile commerce has been growing almost exponentially in the last few years, triggered by the ubiquity of mobile devices, such as smartphones and tablets, coupled with high-speed internet. The consumer’s engagement in online transactions with sellers using mobile devices differs from traditional or electronic commerce due to the potential for location-specific real-time transactions and the …

A well-designed mobile app can perform actions much quicker than a mobile website. Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. Applications can further save users’ time by storing their preferences and using them to take proactive actions on users’ behalf. Businesses are using mobiles apps to improve their work functionalities. The aim of a …

Digital payment is a way of payment which is made through digital modes. In digital payments, payer and payee both use digital modes to send and receive money. It is also called electronic payment. No hard cash is involved in digital payments. All the transactions in digital payments are completed online. Smartphone has emerged as a preferred mode for carrying out digital payments since it …

Mobile has greatly influenced the shopper’s decision journey. Retail apps, which formerly existed only to provide an e-commerce shopping experience on mobile, can now create a more compelling experience for shoppers by adding an in-store experience. Whether it’s to offset the show rooming trend, develop their e-commerce streams, or cultivate customer loyalty, mobile solutions are …

Smartphones are changing the way that consumers shop and interact with retailers, both online and in stores. The ability to research products, look for coupons, and purchase in a moment of need, regardless of location, is empowering consumers. It is the mobile mind shift, and retailers need to fundamentally change their mobile strategies to drive …

RetailMeNot releases new retail marketing trends report, conducted on more than 200 marketing decision-makers, revealed several key trends that are impacting the retail industry and change the types of marketing decisions being made in the future. Let’s cast a quick glance at these trends: Marketing Spend, Especially Across Social Media 89% of surveyed marketers plan …

Mobile marketing utilizes multiple distribution channels to promote products and services via mobile devices, such as tablets and smartphones. Both marketers and consumers begin their web services on mobile. Digital marketers, in particular, are excited to run mobile campaigns because they know that mobile users are motivated buyers. Retailers investing more in mobile marketing to drive sales growth to various …