Tag: Mobile Marketing Tactics

January 9, 2007, was a great day in the history of the mobile app development domain. It was the day when Apple’s first cell phone hit the market. Furthermore, in a little more than 10 years, cell phones have gotten increasingly proficient, progressively intuitive, and more popular than anyone could have ever anticipated. As cell …

Mobile marketing is the sharing of a brand or business in a way that is optimized for smartphones and other mobile devices throughout apps, social media channels, and websites. As a marketing strategy, mobile marketing allows a business to reach a larger audience than they would by focusing solely on desktop digital marketing processes. Take …

Smartphones are changing the way that consumers shop and interact with retailers, both online and in stores. The ability to research products, look for coupons, and purchase in a moment of need, regardless of location, is empowering consumers. It is the mobile mind shift, and retailers need to fundamentally change their mobile strategies to drive …

Mobile marketing utilizes multiple distribution channels to promote products and services via mobile devices, such as tablets and smartphones. Both marketers and consumers begin their web services on mobile. Digital marketers, in particular, are excited to run mobile campaigns because they know that mobile users are motivated buyers. Retailers investing more in mobile marketing to drive sales growth to various …

Marketers have shifted their mobile team away from e-commerce to digital marketing, due to the increased opportunities of having the mobile marketing impact on all digital and in-store channels. Based on survey results, mobile will be a key area for retailers looking to positively affect sales growth and offer consumers the smartphone shopping experience that …