Indicators
Google Play Offers the Cheapest Cost Per Install (CPI) for Mobile Game Apps in The Middle East & Africa, Sep. 2017 | eMarketer
The cost per install (CPI) for mobile game apps varies from country to country and from platform to platform. Google Play offers the cheapest CPI ever, that does not exceed $0.50. CPI on iOS reaches its peak especially in Qatar ($1.24), UAE ($1.18) and Kuwait ($1.17). Amazon comes in the middle level with costs range …
Indicators
The United Kingdom Is the 5th Largest Games Market in the World in 2017 | Newzoo
The 5th largest games market in the world in 2017 is the United Kingdom market which holds 32.4 million gamers and spend $4.2 billion this year. It is almost equally between males and females – 52% of gamers in the UK are males most of them aged between 21-35 accounting for 18% of male mobile …