Tag: Mobile-First

Do you know what RankBrain exactly is? And how can you optimize for it? Featured Snippets are stealing a lot of clicks from the first spot. But do you know that 11.3% of all search results now have a Featured Snippet? So, how do you get your content to appear in the Featured Snippet in …

Above all other devices, especially over the last decade, people have come to use their mobile devices, especially smartphones which have become preferred for researching, shopping, and purchasing. Over 2.6 billion people (30% of all humans living on earth) use smartphones and they check their phones 150+ times each day browsing and interacting with mobile …

Today, mobile traffic exceeds desktop traffic for many of the internet’s top brands, like Google, Facebook & LinkedIn. Many clients struggle with online conversion due to they can’t see the mobile shopper’s complete purchases at the same rate as desktop shoppers do; there are many reasons for this. Below are 10 ways that will allow marketers …

In the past, getting a mobile phone is one of the most important life events for Gen Z, but today’s teens got their first phone when they are around 12 years. The below is an overview helping marketers better understand the digital behaviors of Gen Z (13- to 17-year-olds), and how they compare to older …

Today’s teens had mobile phones when they were in elementary or middle school, compared to high school or college for their older counterparts. When marketers targeting black teens, it’s important to understand the digital behaviors of them, and how they compared to the general population of teens: The majority of black teens (79%) use smartphones …

The Hispanic population in the US represents a wide segment for marketers especially teens, as nearly 25% of all 13- to 17-year-olds are Hispanic, and they are the fastest-growing teen demographic. Get a better understanding of their digital behaviors: Hispanic teens are predicted to grow +17% by 2024. The smartphone is the most used device …