Human behavior analysis through smartphone devices has been an active field for more than a decade and there are still a lot of key aspects to be addressed with the emergence of smartphones, mobile devices turned into small personal computers, used for all kinds of applications, ranging from communication devices such as (email, text messaging, …
A mobile wallet is a financial instrument that allows businesses and individuals to receive and send money via mobile devices. It is a type of e-commerce model that is developed with mobile devices owing to their convenience and easy access. A mobile wallet is also called mobile money or a mobile money transfer. Digital wallets refer …
No surprise that shoppers will make more purchases online than in-store during the holidays. The holidays are around the corner, which means that it’s time for marketers and retailers to rev up and fine-tune their marketing strategies for the busiest time of the year. So, if marketers target the American market, it’s easy now to …
More than half of US teens, surveyed by Pew Research Center, indicated that they spend too much time using their mobile devices, while 41% say they spend too much time on social media. In the other side, two-thirds of parents in the US express concern over their teen’s screen time. Read the below points and …
The increasing number of smartphone users worldwide has led to a tremendous increase in the number of apps that consumers use on their phones. Consumers glued to their mobile devices thanks to the better, smarter handsets, faster connections and enjoyable feature and functions that apps may offer. In the same context, brands should be prepared for …
Voice technology is one of the most attention-grabbing trends of late. It’s most popular in the Asia Pacific and it’s becoming clear that this is a trend which has the potential to reshape entire industry landscapes. Be in the Know of who is using voice technology across devices and on smart speakers, and cut through …
The share of total minutes between desktop and mobile devices reveal global trends, but can also unlock local preferences and nuances. The instant messenger category is 100% percent accessed by mobile users in UK & India, while the social networking platforms are accessed in the UK via desktop devices compared to India. The health category is significantly less mobile …
Retail apps are attracting the attention of smartphone users for the proficient experiences they deliver. Online shoppers choose to use the app over the website because it’s faster, provides a better user experience and is easy to access via their phone. Smartphone purchasers indicated that they use the retailer’s apps because it is faster than the website …