Tag: Mobile Consumer

In 2016, there were 2.3 billion smartphone users globally which equal 31% of the total population. At the end of 2016, 2.8 billion smartphones were in use in addition to 260 million tablets. Samsung is the leading smartphone manufacturer with 859 million of all smartphones in use globally with a rate of 31%. Apple ranked …

Smartphone dominates the usage of other popular devices – such as computers/laptops and tablets – with a rate of 55%. That led to an increase in the use of mobile apps. 28% of mobile users in the US use mobile apps for banking, while 25% use them for travel. On the other side, social media is …

Searching for information, purchase a product/service and booking service are more likely to be done on mobile web with rates of 76%, 47% & 45% respectively. On the other side, playing mobile games, contacting with others and listening to music are more likely to be done via mobile apps with rates of 83%, 75% & …

42% of online shoppers in the US have made purchases via smartphones in 2016. More than half of these smartphone purchases (51%) have made through mobile apps especially on Android devices (47% vs. 40% for iOS devices). Men were more likely than women to make their smartphone purchases on mobile apps (56% vs. 46%). Younger …

The vast majority of US smartphone users surveyed (62%) are rarely re-download mobile apps that they’ve deleted before. Over a third (31%) do so few times monthly and only 5% do so several times a week. The US Millennials and single users are deleting apps more frequently than Baby Boomers and married users.

The majority of internet users surveyed (94%) have access to desktop or laptop, followed by a rate of 80% for smartphones. Tablets come at third place with a rate of 55%, and it is expected to be fewer than 165 million units, down by about 10% from the 182 million units sold in 2016.