Indicators
US Generation Z Consumers’ First Device Was iPhones in 2017 | Fluent
US Generation Z consumers were more likely to use iPhones more than any other device, compared to Millennials (52% vs. 38%). Samsung came at the second level of most used types of smartphones with a rate of 30% for Millennials and 26% for Gen Z. It worth to be mentioned that there are 7% of …
Researches
The Move Toward In-App Advertising Report, 2019 | Forrester
Mobile advertising is one of the most effective forms of digital advertising to spread awareness or to stimulate purchases of a product or service as the average time an individual spends on mobile devices is growing daily. The growth of mobile advertising has evolved rapidly and it has a greater reach and penetration compared to …
Researches
Device Flagship Report Q1, 2019 | GlobalWebIndex
As the world becomes increasingly interconnected, both economically and socially, technology adoption remains one of the defining factors in human progress. There is a noticeable rise over the past years in the percentage of people in the emerging and developing nations who say that they use the internet and own a smartphone. And while people …
Researches
Global Consumer Insights Survey 2019 | PwC
Online shopping or marketing is the use of technology for better marketing performance. Retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping. Retailers are continuously studying the factors that influence the consumer’s attitudes and behaviors towards online shopping. Consumer’s attitude …
Indicators
The State of Mobile Executive Summary, 2019
Human behavior analysis through smartphone devices has been an active field for more than a decade and there are still a lot of key aspects to be addressed with the emergence of smartphones, mobile devices turned into small personal computers, used for all kinds of applications, ranging from communication devices such as (email, text messaging, …
Indicators
Small Mobile Device Screen is The Main Obstacle For Irish Online Shoppers to Make Purchases Through Their Smartphones at a Rate of 45%, 2017 | PWC
Mobile commerce is growing rapidly fast, Mobile devices play a key role in customer interactions and an increasing number of transactions, including commerce. The rise of mobile has been exponential in recent years and mobile impacts but also continues to drive many evolutions and trends in marketing think about mobile content marketing or mobile email marketing, usability, user experience, the customer …
Indicators
Convenience is Ranked as The Most Important Mobile Shopping Driver by Australian Digital Buyers at a Rate of 41%, 2017 | PayPal
Mobile commerce has been growing almost exponentially in the last few years, triggered by the ubiquity of mobile devices, such as smartphones and tablets, coupled with high-speed internet. The consumer’s engagement in online transactions with sellers using mobile devices differs from traditional or electronic commerce due to the potential for location-specific real-time transactions and the …
Indicators
Increasing in The Conversion Rates is The Most Important Benefit of Investing in a Mobile Application at a Rate of 62%, 2017 | ShopGate
A well-designed mobile app can perform actions much quicker than a mobile website. Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. Applications can further save users’ time by storing their preferences and using them to take proactive actions on users’ behalf. Businesses are using mobiles apps to improve their work functionalities. The aim of a …