Tag: Mobile Commerce

Marketers have shifted their mobile team away from e-commerce to digital marketing, due to the increased opportunities of having the mobile marketing impact on all digital and in-store channels. Based on survey results, mobile will be a key area for retailers looking to positively affect sales growth and offer consumers the smartphone shopping experience that …

Retail apps are attracting the attention of smartphone users for the proficient experiences they deliver. Online shoppers choose to use the app over the website because it’s faster, provides a better user experience and is easy to access via their phone. Smartphone purchasers indicated that they use the retailer’s apps because it is faster than the website …

Mobile has become an integral part of American consumers’ lives. According to a study conducted by Deloitte, three-quarters of those ages 25 to 34 in the US, and 72% of those ages 18 to 24 reported that they “definitely” or “probably” use their phone too much. Mobile commerce worldwide also is growing year-over-year because research …

In 2017, smartphones became one of the most used devices for purchasing online with 48% of smartphone users in the US have purchased online on their phones, compared to 42% in 2014. US Millennials were the most generation who use smartphones for shopping with a rate of 66%, followed by US Gen Xers with 47%. …

The Egyptian mobile market is one of the largest and most dynamic markets in the region. The number of mobile internet users in Egypt estimated at 26.6 million by the end of November 2017, with a decline 7.17% of its annual growth rate. USB modem subscription also witnessed a decline in its annual growth rate …

Using smartphone in shopping is increasing year over year for a variety of purposes including looking up for product information, prices and deals, comparing prices and even making purchases. During the online shopping journey in the US, 48% of smartphone users have made a purchase from a smartphone in 2017 compared to 41% in 2015. Millennials …

43% of smartphone users in UAE, KSA, and Egypt said that they like to use their smartphone devices to compare product prices with competitors and 41% use them to pay for their online purchases, while 33% do so to read product reviews. It worth to be mentioned that online shoppers in the Middle East – the …

In 2017, holiday shopping season accounts for more than $1 trillion and more than one-quarter of annual US retail sales. Expectations of online spending also exceed those of in-store spending for the first time (51% vs. 42% of shopping budget), after reaching parity in 2016. In terms of the devices used during the holiday shopping journey in …