Tag: Mobile Commerce

Mobile has greatly influenced the shopper’s decision journey. Retail apps, which formerly existed only to provide an e-commerce shopping experience on mobile, can now create a more compelling experience for shoppers by adding an in-store experience. Whether it’s to offset the show rooming trend, develop their e-commerce streams, or cultivate customer loyalty, mobile solutions are …

Smartphones are changing the way that consumers shop and interact with retailers, both online and in stores. The ability to research products, look for coupons, and purchase in a moment of need, regardless of location, is empowering consumers. It is the mobile mind shift, and retailers need to fundamentally change their mobile strategies to drive …

Mobile payments are rapidly growing in popularity and expected to take over credit card payments in the next decade. However, the question remains, are they secure? Each mobile payment app has its own safety concerns, so the built-in security of each one needs to be analyzed to determine if your money and personal information are …

Mobile commerce (mCommerce) in Australia may have begun as a convenient way to shop on-the-go, but has developed quickly into an entertainment experience. Mobile retail has shifted from convenience to entertainment as reading and writing reviews, product research, and virtual try-ons are an enjoyable pastime for many Australians, particularly with younger shoppers. The PayPal mCommerce …

While the main attraction of mobile shopping remains convenience, a significant number of Australians are shopping online to relax. Mobile shopping has become more engaging, Australian consumers are turning to mobile commerce not just for entertainment but also to unwind, making the phrase ‘retail therapy’ a reality. Take a glance at the Australian mobile shoppers attitudes: …

Augmented reality takes the digital information and overlays or combines it with elements of the real world. The ability to virtually try before you buy answers a key consumer concern as mobile shoppers still struggle with being unable to see what products will look like in their homes or in use or whether fashion items …

Mobile marketing utilizes multiple distribution channels to promote products and services via mobile devices, such as tablets and smartphones. Both marketers and consumers begin their web services on mobile. Digital marketers, in particular, are excited to run mobile campaigns because they know that mobile users are motivated buyers. Retailers investing more in mobile marketing to drive sales growth to various …

Despite the emergence of new communication channels, email remains the king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all marketing strategies. Whatever the case, promotional emails are one of the most direct and effective ways to get the word out and drive targeted traffic to your product …