Tag: Mobile Commerce

eCommerce has a great history since it was invented back in May 1989, when SequoiaData Crop introduced Compumarket, the first internet-based system for eCommerce. In the emerging global economy, eCommerce has increasingly become a vital component of business strategy and a solid catalyst for economic development. The continued expansion of eCommerce could lead to downward …

Mobile advertising is one of the most effective forms of digital advertising to spread awareness or to stimulate purchases of a product or service as the average time an individual spends on mobile devices is growing daily. The growth of mobile advertising has evolved rapidly and it has a greater reach and penetration compared to …

As the world becomes increasingly interconnected, both economically and socially, technology adoption remains one of the defining factors in human progress. There is a noticeable rise over the past years in the percentage of people in the emerging and developing nations who say that they use the internet and own a smartphone. And while people …

Online shopping or marketing is the use of technology for better marketing performance. Retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping. Retailers are continuously studying the factors that influence the consumer’s attitudes and behaviors towards online shopping. Consumer’s attitude …

According to the Global Digital Report, 2019 launched by We Are Social and Hootsuite, there are 4.388 billion internet users worldwide. 3.484 billion are active social media users, with a growing trend of 9% year-on-year. This is why social media marketing has become a tremendous industry for marketers and businesses where it’s almost “impossible” not …

Mobile payments have the opportunity to swell the ranks of online shoppers around the whole world as more and more fast-growth economies are looking to expand cashless societies. Usage of alternative payment methods is growing not only as a response to consumer demand but also as a government prerequisite. As a result of the substantial …

A mobile wallet is a financial instrument that allows businesses and individuals to receive and send money via mobile devices. It is a type of e-commerce model that is developed with mobile devices owing to their convenience and easy access. A mobile wallet is also called mobile money or a mobile money transfer. Digital wallets refer …

Payments continues to be one of the brightest spots in the financial services universe, with a robust growth makes payments a dynamic sector for incumbents—and a draw for new competitors. Global expansion is a major driver for many online businesses, but that objective can often seem steep or even unattainable without the right tools and …