Tag: Mobile Apps

Mobile marketing utilizes multiple distribution channels to promote products and services via mobile devices, such as tablets and smartphones. Both marketers and consumers begin their web services on mobile. Digital marketers, in particular, are excited to run mobile campaigns because they know that mobile users are motivated buyers. Retailers investing more in mobile marketing to drive sales growth to various …

Do you know how frequently do consumers in Asia Pacific visit travel sites? How long do the visits last? and Where do heavy users of travel services go online? All these questions and more have been answered in the Comscore’s travel report that focuses on the behavioural patterns of consumers who visit travel sites online …

With over 48,7 millions of the UK population who access the internet in 2018, mobile devices’ consumption continues to grow steadily, with over 39 million of them use mobile devices. A recent study conducted by comScore & UKOM on the UK online users to better understand the online behaviour of them. Data revealed that there …

In general, any business endeavor requires you to have a good understanding of your customers’ needs and wants. When marketing to Millennials in the USA, 15% of respondents said they stopped purchasing from a brand because the brand “Did not understand them”. So, marketers need to know more than their names, ages and incomes. You need …

Retail apps are attracting the attention of smartphone users for the proficient experiences they deliver. Online shoppers choose to use the app over the website because it’s faster, provides a better user experience and is easy to access via their phone. Smartphone purchasers indicated that they use the retailer’s apps because it is faster than the website …

Facebook has announced a new partnership with different music companies around the world to enable users to upload their favorite music by using a list of the latest favorite songs like “Havana” by Camila Cabello, “Welcome to The Jungle” by Guns N Roses, and “God’s Plan” by Drake. The new update will definitely give people …

Most of the mobile consumers in the US can’t imagine life without a smartphone. 75% of those ages 25 to 34 and 72% of those ages 18 to 24 reported that they “definitely” or “probably” use their phone too much. 89% of respondents indicated that they first looked at their phones within an hour of …

Mobile technology enables us to access limitless goods and services, connected devices and digital experiences at any point and time. Mobile is replacing the desktop as the primary mean of online access in the home. Mobile represents almost 2 out of every 3 digital media minutes. Mobile also is changing how people shop. It will …