Tag: Mobile Apps

Smartphones are changing the way that consumers shop and interact with retailers, both online and in stores. The ability to research products, look for coupons, and purchase in a moment of need, regardless of location, is empowering consumers. It is the mobile mind shift, and retailers need to fundamentally change their mobile strategies to drive …

The holiday shopping season is in full swing and holiday shoppers in the US are feeling spend-happy entering the 2018 holiday-shopping season. It expected that shoppers will spend billions on gifts, groceries, garland, and greeting cards galore so it’s a make-or-break moment for retailers. Field Agent’s 2018 holiday insights report provides retailers, brands, and agencies a …

In fact, more than half of consumer’s long for the day when they can replace their smartphone with a wearable solution that has all smartphone functionality through augmented reality and hologram interfaces. AR/VR is evolving into a range of different use cases and device form factor will most likely play a role in their adoption. Consumers …

The study conducted by MBR School of Government revealed that by 2021, it is predicted that 47 million new internet users, 45 million new mobile broadband users and around 160 million new social media users will come online in the Arab region. Many of the transformations are changing how societies in the region interact, how …

What customers want and what businesses think they want are often two different things. In the digital era, personalization has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. Evergage and Researchscape International surveyed 300 marketing professionals from the US, the UK, India, Canada and Germany in 19 different industries …

Mobile applications, or apps, are an increasingly important part of omni-channel retailing. While the adoption and usage of apps for marketing purposes has grown exponentially over the past few years. While mobile web browsing is incredibly popular, apps play an important role in consumers’ mobile experience too. Brands may assume that app users are a …

The increasing number of smartphone users worldwide has led to a tremendous increase in the number of apps that consumers use on their phones. Consumers glued to their mobile devices thanks to the better, smarter handsets, faster connections and enjoyable feature and functions that apps may offer. In the same context, brands should be prepared for …

Shoppers in the US become more active across mobile devices, and they’re buying more on-the-go. Mobile apps play a vital role here, with 70% of mobile sales for retailers who invest in both mobile web and shopping apps goes for mobile apps. Read the below points and find out more insights into the mobile shopping …