Mobile advertising is one of the most effective forms of digital advertising to spread awareness or to stimulate purchases of a product or service as the average time an individual spends on mobile devices is growing daily. The growth of mobile advertising has evolved rapidly and it has a greater reach and penetration compared to …
Mobile advertising is a rapidly growing sector providing brands, agencies, and marketers the opportunity to connect with consumers beyond traditional and digital media directly on their mobile phones. When designing a mobile advertising campaign, there are multiple channels available to reach the consumer. Those include mobile web sites, mobile applications, mobile messaging and mobile video. …
App ads on Facebook are the best way to get more people to install your app, use your app and take specific actions in your app. Like making a purchase or achieving a new level in a game. To get the most out of app ads, you can set up the Facebook Software Developer Kit …
As media platforms multiply and diversify at an accelerated rate, it becomes increasingly important for brands to maximize each opportunity. This requires knowing where your customer is and aligning marketing investment to reach that person with content and experiences that provide relevant value. Example, Mobile Advertising. Staples Inc. is a retail company primarily involved in …
Ramadan the holy month celebrated by around 1.8 billion Muslims worldwide. For app marketers, Ramadan presents thousands of opportunities to catch the attention of high-value users hungry for gifts, travel, recipes, videos, religious content, and much more. The holy Islamic month of Ramadan plays a very significant role in the lives of people in the …
Consumer banking habits have been evolving, and users have many choices for how and where they bank. New devices and digital banking tools give consumers the convenience of banking on the go, but the traditional banking center still has plenty of fans for certain kinds of transactions. Consumers use their phones to avoid having to …
Enterprise mobile apps are mobile applications specifically developed for large companies to support in increasing worker, performing tasks, connecting with customers & stakeholders, etc. 69% of company departments are using between 2 and 5 enterprise mobile apps, while 27% are using more than 6 apps and only 4% of companies use only one app.