Indicators
The Marketing Potential of The Mobile Application Advertising, 2019
Mobile advertising is a rapidly growing sector providing brands, agencies, and marketers the opportunity to connect with consumers beyond traditional and digital media directly on their mobile phones. When designing a mobile advertising campaign, there are multiple channels available to reach the consumer. Those include mobile web sites, mobile applications, mobile messaging and mobile video. …
Researches
Messaging Apps: Understanding the Potential of Messaging Apps for Marketers, 2019 | GlobalWebIndex
Mobile messaging apps are defined as services that provide private one-to-one or one-to-many communication between registered users, where messages and calls are then transmitted via data connections on the mobile web. Most mobile messaging apps are known as over-the-top. OTT messaging is provided by a third party as an alternative over the top of what …
Indicators
Usage & Number of Enterprise Mobile Apps Are Rising YOY, 2016 | Adobe
66% of employees surveyed said that they have a rise in the number of employees who using enterprise mobile apps in their department, compared to another rate (32%) stayed the same. The number of enterprise mobile apps – themselves – used over the last year has seen an increase too: that shown in 62% of …
Indicators
People Stop Using Apps When They Aren’t Useful or Overload the Memory, 2016 | Think With Google
The reasons that make users in the US stop using their downloaded apps divided to personal reasons & app-related reasons: Lack of need for the app anymore (55%) and its need to emptying space (53%) come at the top personal reasons. In terms of app-related reasons for abandonment, taking up a lot of memory (46%) …