Tag: Mobile App Analytics

The vast majority of US smartphone users surveyed (62%) are rarely re-download mobile apps that they’ve deleted before. Over a third (31%) do so few times monthly and only 5% do so several times a week. The US Millennials and single users are deleting apps more frequently than Baby Boomers and married users.

39% of financial service organizations surveyed cited that they use mobile apps to increase the employees productivity, while 36% claimed that adopting mobile apps would increase profitability. The drivers like enabling better collaboration with clients and increasing sales ranked the next with rates 35% and 30% respectively.