Tag: Mobile Advertising Sales

Mobile advertising is a rapidly growing sector providing brands, agencies, and marketers the opportunity to connect with consumers beyond traditional and digital media directly on their mobile phones. When designing a mobile advertising campaign, there are multiple channels available to reach the consumer. Those include mobile web sites, mobile applications, mobile messaging and mobile video. …

As media platforms multiply and diversify at an accelerated rate, it becomes increasingly important for brands to maximize each opportunity. This requires knowing where your customer is and aligning marketing investment to reach that person with content and experiences that provide relevant value. Example, Mobile Advertising. Staples Inc. is a retail company primarily involved in …

Globally, digital advertising sales (display, video, search & social) grew by +17% to $178 billion in 2016. Mobile advertising also grew by +48% in 2016 to reach $80 billion, or 45% of total digital advertising revenue, and it is expected to keep growing to hit $215 billion, or 72% of total digital budgets.