Indicators
Mobile Advertising Globally Grew by 48% to Reach $80 Billion in 2016 | MAGNA
Globally, digital advertising sales (display, video, search & social) grew by +17% to $178 billion in 2016. Mobile advertising also grew by +48% in 2016 to reach $80 billion, or 45% of total digital advertising revenue, and it is expected to keep growing to hit $215 billion, or 72% of total digital budgets.