Tag: Millennials

Nowadays online shoppers purchase more from international retailers, shop more on smartphones and it’s not surprising that online shoppers’ satisfaction has risen faster for smartphones compared to other devices. These behavioral shifts are driven by rapidly changing the consumers’ preferences, disruptive technologies and impacted by the desire for better prices, unique products, and increased convenience. …

Millennials of Asia are “digital natives”. They have hit the peak of Asia economic productivity and they also have the greatest purchasing power. Read the main points about attitudes and behaviors of Millennials of Asia -mainly in Singapore, Malaysia & Thailand: Mobile Brands Used by Millennials: Apple’s iPhone is the leader in both Singapore and Thailand, …

Brand personality is unique and it is what connects the brand product to its consumers who want their brands to use social as a customer care channel. To understand how brands personality impacts purchasing decisions, what specific behaviors actions such as humor or friendliness should  the brand prompt, read the below: The majority of consumers want their brand’s behavior …

Companies in Southeast Asia have been slow to adopt content marketing due to the conflict between instant gratification over ROI and the “slow burn” associated with a content marketing approach and some other reasons. So in 2017, marketers across Southeast Asia will try hard to meet audience expectations in new ways. In addition, they’ll also …

The distribution of video content in the MENA region has been dominated by satellite TV operators to date. However, there is a noticeable opportunity for the premium content generally and in specific for the over-the-top content (OTT), produced by OSN and MBC for example via the Shahid brand. In order to maximize the opportunity of the …

Across all generations in the US (Generation Z, Millennials, Generation X, and Baby Boomers), there are different preferences among media device users. Marketers should be aware of the profile & behavior of different generations and the best ways to reach them. Take a look at the key insights written in this regard: Generation Z (ages …

Millennial parents take on a more intimate, less hierarchical role with their children than parents of previous generations. About 8 out of 10 Millennial parents agree that their child is one of their best friends as they want an open, honest dialogue with their children, and 74% of millennial parents involve their children in household …

Among KSA & UAE Millennials, electronics and clothing are the top online categories that online shoppers are shopping for in the second quarter of 2016. The smartphone is a key device used in UAE by Millennials for shopping online. The average spend on the last visit in KSA totaled $2264 million, and that is more …