Tag: Millennials

Between the summer and the holidays, consumer trends and technological innovations are rapidly transforming the world of holiday shopping. To remain competitive, retailers need a game plan that addresses all aspects of the customer path to purchase. To understand which touch points mattered to holiday shoppers during the 2016 holiday experience and what they expect …

Social media is rapidly increasing as an effective factor in the purchasing decision especially on Millennials as 49% of US Millennials indicated. As Millennials do more researching & purchasing via smartphones – making it a way of their life – 83% of them have searched for products on a mobile device prior to store visit and about 82% have …

GCC region has witnessed a great shift in online shopping since the recent acquisition of “Souq.com” by online giant “Amazon”. 83% of Local GCC Millennials have shopped online in the 6 months previous the survey. Read the below brief and keep up with the changing trends of online shopping in GCC: Mobile phones (20%), clothes, …

Technology has produced a new breed of savvy shoppers, who have honed their shopping skills to find the best products from every corner of the world, driven by their desire for unique products, better prices and increased convenience. More tellingly, the retailers must continually evolve and adapt with the increasingly empowered shoppers and the ever-changing …

Consumers have several Internet-connected devices within arm’s reach. They don’t shop only online or in-store. They shop in whichever channel is the most convenient. So, retail marketing must change to keep up with this enormous advance. Read the below brief and get a deep understanding of how Americans shop; broken down into 4 retail types …

The consumer attitudes and experiences – including shoppers’ experiences with technology – are shaping today’s retail environment. There is also no doubt that retailers are under pressure to understand which innovations will attract and retain customers today, besides what is the updated factors which will reshape the tomorrow commerce market and attract tomorrow customers. Check the below …

83% of Local GCC Millennials said that they have shopped online in the 6 months previous the survey. The most purchased items by them were mobile phones (20%), clothes, shoes & accessories (20%) and electronic equipment (19%). On the other side, flowers (3%), pet related (3%), music (4%), sporting goods (6%) and books (6%) – hardcopy …

Millennials are the people who have born between 1980 & 2000. They were growing up along with technology. That’s why 100% of Millennials in Saudi Arabia are internet users and 81% are social media users. 77% of them watch TV stations online and 64% stream videos online. One-third of Millennials in KSA use an ad-blocking software …