Millennials are also known as Generation Y or Gen Y. Millennials are the demographic cohort following Generation X and preceding Generation Z. Millennials are individuals who were born between the 1980s and early 2000s. They are considered to be the most connected generation, as they grew up during the internet age where people communicate through …
US Generation Z consumers were more likely to use iPhones more than any other device, compared to Millennials (52% vs. 38%). Samsung came at the second level of most used types of smartphones with a rate of 30% for Millennials and 26% for Gen Z. It worth to be mentioned that there are 7% of …
According to the millennials in 2021 report, millennials are slowly becoming the benchmark of consumer behavior. Also, despite numerous setbacks, millennials remain positive. Furthermore, looking back at the beginning of 2020 they represented the single largest generation in the global full-time workforce (65%). Let’s check these millennials’ insights in 2021. 46% of Millennial Freelancers Are …
Asia is already one of the world’s largest e-commerce marketplaces and continues to grow rapidly. However, there is a wide diversity among economies in e-commerce development. The majority of shoppers in Asia prefer to shop online rather than in stores, although the extent of this varies by each country. While Millennials were most in favor …
Customer advocacy aims to build deeper customer relationships by earning new levels of trust and commitment and by developing mutual transparency, dialogue, and partnership with customers. A customer advocacy brand can consist of a value network of multiple online and offline partner brands. Their offering departs from the tradition where sellers compete to offer part-solutions …
Millennials are an essential ingredient in the development of e-commerce. Having grown up socializing and shopping online, the use of this e-commerce generation will continue to grow along with their discretionary income. Although millennials do not like pop-up publicity, the graphics are very effective at capturing their attention and will repeatedly visit a website that …
Millennials, the generation born between 1980 – 2000, represent a segment that is a significant contributor to the economy, has strong social influence and high banking potential, millennials are born in a time when information is instantly available, which has changed their outlook drastically compared to other generations. They have grown up with digital devices …
Nowadays, social networking sites (SNS) is one of the fastest growing Internet aspects. Also, social media platforms have encouraged social interaction in a virtual environment. There is no doubt about the extensive use of social media by the millennial generation, millennials utilize social media to fulfill various intrinsic and extrinsic needs. While they use numerous …