Tag: Millennials

Influencer marketing is on a meteoric rise Over 80% of marketers agree: influencers play a critical role in their social media strategies, according to a Q3 2023 Sprout Pulse Survey. However, the same survey reveals that nearly half of marketers find it challenging to gauge the impact of their influencer campaigns. Many are uncertain about …

1- AI influencers will complement & coexist with human influencers Consumers and influencers are not yet fully embracing AI influencers. Over half of consumers express distrust towards brands using AI influencers, or struggle to differentiate them from real people. However, interest in AI influencers rises to 46% among Gen Z. While many influencers fear losing …

Consumers underestimate the impact influencer marketing has on their buying decisions Only 16% of consumers consider influencer marketing the most influential factor in their buying decisions. However, nearly half report making purchases daily, weekly, or monthly due to influencer posts. In fact, 86% of consumers make at least one purchase inspired by an influencer each …

Consumers across generations have different expectations Do you know what your audience wants? Most consumers, especially Millennials, Gen X, and Baby Boomers follow influencers who share their personal values and appear genuine. However, Gen Z is different—only 35% value authenticity, while 47% prioritize follower count. This generation is more focused on measurable credibility rather than …

Introduction The more things change, the more consumers engage Consumers’ appetite for content remains insatiable, even as the social media landscape grows increasingly complex. By the end of 2023, 38% of social media users are expected to increase their platform usage in 2024— and all indications show that this prediction is right on target. Compared …

Introduction Reddit is home to over 100,000 communities where users can engage in discussions, share content, and connect around their interests. Ranked among the world’s most popular sites, it boasts hundreds of millions of monthly active users. Redditors use the platform for various purposes, including seeking advice, sharing opinions, and making recommendations on specific topics, …

Embark on a journey through the transformative landscape of 2024, where profound shifts in demographics, economic challenges, and evolving consumer behaviors define the millennial experience. Delve into the nuanced dynamics that shape their lives, offering valuable insights into this dynamic generation. Begin your exploration of the millennial landscape in our comprehensive report. Discover the data …

Gen Alpha wants all people to be treated equally and to be protected from bullying. Representation in entertainment is a top priority for those in minority communities. Inclusion and diversity are important to these future consumers, and just seeing characters who resemble themselves is a big draw for them. Their preferences are shifting toward world-building …