Researches
Millennials: a Marketer’s Manual | GlobalWebIndex
Millennials are not going to stay millennials because they’re approaching middle age and that means their younger counterparts are stepping into senior workplace roles. In return, greater financial independence, opening the door to products they couldn’t previously afford. Moreover, they gradually spend more time using online media, their overall time online is also lower than …
Researches
Marketing to Millennial Parents: How They’re Redefining Parenting for Their Generation, 2017 | Think With Google
Millennial parents take on a more intimate, less hierarchical role with their children than parents of previous generations. About 8 out of 10 Millennial parents agree that their child is one of their best friends as they want an open, honest dialogue with their children, and 74% of millennial parents involve their children in household …