Tag: Microsoft Advertising

It is known that technology develops way too fast and every day something new is discovered. An example of that, the new Microsoft AI software, as Microsoft has just replaced its employees with AI software. In a world full of developments, discoveries, and experiments, this all should be expected. Without further ado, let’s get into …

Lead generation describes the marketing process of stimulating and driving interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available …

Organic search is more cost-effective in the long run. However, the right tweaking and optimization of your campaigns, keywords and landing pages, paid search can become very cost-effective as well. With an effective search strategy, your brand can dominate both paid and organic search results, resulting in increased targeted traffic for your search marketing efforts …