In today’s digital world, practical business knowledge is more than powerful. As the social media landscape is changing at a fast pace, it’s critical to keep up with the latest social media marketing trends and techniques to ensure that your social media marketing strategy is still successful. And with many new and trendy marketing strategies, …
Influencer marketing has evolved from a simple yet effective marketing strategy into a multi-billion-dollar industry, thanks to the consumers’ increasing demand for ad transparency and authenticity. The power that influencers have to affect the modern consumer’s spending habits is backed by numbers. Research shows that 49% of consumers turn to influencers’ reviews and recommendations before …
Content marketing has been key to creating brand awareness, with over 8 out of 10 of agency marketers worldwide saying they have used content marketing successfully in the last 12 months to create brand awareness. However, other objectives achieved with content marketing can’t be overlooked such as building credibility/trust (75%), educating audiences (72%), generating demand/leads …
Instagram influencer marketing is on the rise. 2018 was a big year for Instagram influencer marketing with a growth rate of over 39% and over 2.1 million sponsored posts on the platform. The new end-of-year numbers generated and compiled by Klear, a leading influencer marketing platform, summarized the state of influencer marketing in 2019 by analyzing …