Tag: MENA

Everything shifted with the COVID-19 pandemic, including customers’ plans and shopping behaviors, which in turn has shifted the 2020 and 2021 eCommerce market greatly along with the typical consumer journey. Without further ado, let’s go through this MENA eCommerce statistics report. The MENA Market in Numbers The Middle East and North Africa region has always …

Certain MENA markets are already facing their second wave of COVID-19 and numerous continue to be buffeted by the economic recession, recognizing new strategies for growth is necessary for brands. This year’s winners incorporate a variety of new ways that can help brands to build strong strategic frameworks that have growth baked in. Keep on …

The official definition of social media is continuously increasing and users are finding new ways to connect and share their interests. It is obvious that the concept of audio streaming changed the way music and audio content is consumed. Moreover, digital audio platforms are growing fast allowing everyday consumers to easily access favorite music along …

Ramadan is the biggest content moment in the Middle East, it’s a season dedicated to spiritual progress, a strong sense of community and discipline. But for advertisers and brands, the holy month is also a great opportunity of impact and connectedness. If you’re planning to your digital marketing strategy in Ramadan 2019, this report will …

Ramadan, which is the biggest content moment in the MENA region, is upon us. For people, Ramadan is a season dedicated to spiritual progress, a strong sense of community and discipline. But for advertisers, this holy month is an extreme test of impact and connectedness. For brands, it’s a great chance to grab more consumers …

Millennials are the generation with the greatest impact on the world. In MENA, millennials making up over a quarter of the region’s population. They are disrupting the status quo and bringing about new ideologies and trends as well as a different way of living. In order to better understand this generation, Ipsos in MENA launched …

Millennials have a strong desire to remain informed about brands and building close relationships with them. Social media platforms have managed to bridge the gap between brands and consumers, making it easier for millennials to interact, engage & stay updated with news about their beloved brands. Staying positive on social media and connecting with customers …

Since a year ago, major industry developments have taken place, adding to the story of the trends a new perspective. Gen Z, mobile payments, and social sports top these trends. GlobalWebIndex’s report offers an exclusive look at the consumer, market and industry insights affect on brand and customer experiences. Also, the report offers insights into …