Tag: Media Consumption

Since the pandemic, we are witnessing a lot of changes in media. This global media landscape report discusses everything about that! Obviously, smart devices are in high demand, on the other hand, in the US, trust in the media continues to fall. Also, TV viewing on consoles grew 15% year-on-year and there are more insights …

Are you sure you’re targeting millennials the right way? Do you know what are their digital attitudes and what are their major interests? And what are their gaming habits? Do you know how Millennials discover and interact with brands while online? And what can brands do to appeal to a Millennial? All these questions and …

Dads of both younger and older children in the US represent an audience that marketers can tap across a blend of digital touch points, given their broad media consumption. They are also an excellent target across emerging technologies as they tend to adopt more quickly than the general population. They are active media consumers, leveraging …