Tag: Measuring ROI

The main driver behind social media uptake from businesses is to aid marketing and sales, but over the last year, there was a reduction in the number of businesses with a social media presence. Among small and medium businesses (SMBs) only 47% have a social media presence while for large businesses numbers are higher at …

Google Analytics still the core tool used to measure the ROI – return on investments- in the digital health care sector although there was a decrease than 2015. It grabbed a rate of 77%, a -9% decreasing rate comparing to the previous year. While the HootSuite ranked at the next with a rate of 41%, …

Measuring ROI is a primary challenge for 57% of marketers, but only 12% of companies were able to track the effectiveness of their social media efforts against revenues. Here are 5 steps which enable marketers to achieve ROI from social media: Be social where shoppers are buying: as 74% of shoppers rely on social networks …

When marketers surveyed about the main challenges holding them back in digital video marketing, most of them referred to the difficulty of measuring ROI (44%), limitation of in-house experts (43%) and the shortage of workers (37%) and budget (34%) as their top challenges. Data were driven from 78 marketing thought leaders from start-ups to Fortune 500 enterprises.

Marketers use a variety of metrics to evaluate email campaigns & measure success. Counting the increase of subscribers number ranked the top of these metrics with a rate of 29%, followed by a rate of 21% goes to high-funnel engagement metrics. There is a rate of 23% of marketers don’t focus on any kind of …

Internet users are increasing in an incredibly way year over the year. Global internet users reached 3.4 billion in 2017 with a flat growth +10%. But also smartphone sales and Internet penetration growth are slowing. The information below represents the most recent data on major internet trends: Internet advertising in the USA is increasing year-over-year. …

When marketers surveyed asked about “what their biggest challenges when using social networks”, measuring ROI, connecting the dots between social media and broader marketing goals, and securing budget & resources for social were the top three challenges that face them. An important thing to be noticed that there is a gap between the challenge of …