Tag: Measuring ROI Challenges

When marketers surveyed about the main challenges holding them back in digital video marketing, most of them referred to the difficulty of measuring ROI (44%), limitation of in-house experts (43%) and the shortage of workers (37%) and budget (34%) as their top challenges. Data were driven from 78 marketing thought leaders from start-ups to Fortune 500 enterprises.

When marketers surveyed asked about “what their biggest challenges when using social networks”, measuring ROI, connecting the dots between social media and broader marketing goals, and securing budget & resources for social were the top three challenges that face them. An important thing to be noticed that there is a gap between the challenge of …