Tag: Measuring ROI

Do you often hear the word ROI? What’s a social media ROI? If you’re not in the marketing industry or in the marketing industry and want to know more about social media ROI, this guide is for you. Social media ROI is the return on investment a company can expect to make from the money, …

2gether Digital is a full-service digital marketing agency based in India. 2gether Digital always provides the best services for their customers including SEO, PPC, social media marketing, web design services, and cost-effective and ROI-driven digital marketing services. They’re a team of certified Google marketers and web developers who create strategies that drive highly qualified leads …

B2B marketers use content marketing as it is important to enhance conversions because it allows connecting and education leads and customers. Other than that, it encourages conversions by giving consumers the information they need to make their purchasing decision. The Top B2B Content Marketing Goals 2020 Content marketing is a set of strategies which are …

Now, Account Based Marketing (ABM) is no longer the next big thing – it’s here to stay: 93% of B2B marketers reported that ABM is very/extremely important, with an increase from the previous year, according to SiriusDecisions. Nearly three-quarters of organizations are either doing ABM or plan to in the next 12-24 months, according to …

It’s not only the strong who survive the jungle but the well-prepared as well! The 9th edition of Australia’s most comprehensive report on B2B Marketing details the paths to follow – and avoid – this year. Keen to learn how? Well, the 2019 research report explores the B2B marketing practice in Australia, intentions and directions …

Imagine this – you’re sitting at your desk minding your own business when the CEO comes and asks you what seems to be an innocent question: “How do we know if our marketing automation campaign is working?” That sounds simple. After all, if people are clicking through on the links in the campaign, it’s working, …

A recent research conducted by Sprout Social revealed that there is a significant gap between what marketers post on social media and what really consumers want brands to post. The research shows how marketers should realign and redefine their social strategies and how serving audiences contribute to the bottom line. Read the below brief to …

In 2018, Australian B2B marketers are focusing on customer experience, personalization and increasingly segmented audiences with 95% of them see “Customer Experience” as a significant challenge. They’re also planning to invest more in content development. Get a deep look at the state of B2B marketing in Australia to effectively cut through the noise in such a …