Digital marketers are working on implementing necessary marketing technologies at their organizations, in the sense that their marketing technologies strategies revolve primarily around increasing ROI and improving marketing efficiency. But while marketers are confident that their strategies will put them on the path to success, they are facing several obstacles. There is a combination of …
Marketing technologies involve the combination of technology with business processes that may enable marketers to promote and get benefits in sales and marketing efforts associated with advanced organizational goals. With artificial intelligence, data analytics, and machine learning, companies can make their marketing technology future-ready, boost their ROI based on years of data, quickly identify and …