Tag: Martech Innovation

Marketing technologies involve the combination of technology with business processes that may enable marketers to promote and get benefits in sales and marketing efforts associated with advanced organizational goals. With artificial intelligence, data analytics, and machine learning, companies can make their marketing technology future-ready, boost their ROI based on years of data, quickly identify and …

Technology is a critical component of modern marketing because it enables marketers to establish a system of record. Sales, operations, HR, and other key teams have systems of record. Without it, marketers don’t have the tools necessary to design, implement, track, and report on effective marketing efforts. Retailers and consumer brands across all sizes and …

Martech is the area of customer relationship management (CRM) concerned with creating, managing and using digital tools that help in automating tasks and making data-driven decisions for marketers. The State of Marketing Technology 2018 study conducted by Walker Sands Communications and chiefmartech.com revealed that marketing organizations are in need to maximize the benefits of their …