Articles
Optimizing Your Tech Stack for Better Marketing Performance
Every time an innovation is introduced, there’s as much uncertainty as there’s confidence in its potential. When cloud computing was born in the 1960s, some people immediately realized how it could be a game changer in various industries. Over the decades, however, others have grown concerned about how well it could protect their data from …
Guides
The Time to Modernize is Now: Why Enterprises Need a Composable Commerce Solution | Bigcommerce
Introduction Modern commerce demands the ability to swiftly adapt to changing shopper behaviors while navigating turbulent economic conditions. Achieving this agility is challenging for many enterprises due to their existing tech stacks. Legacy technologies and monolithic e-commerce platforms not only impede your ability to offer cutting-edge shopping experiences but also limit your team’s potential. This …
Researches
AI Trends Report 2024 | Statworx
Intro Welcome to the AI Trends Report 2024 by statworx, a leading AI consulting and development firm based in Frankfurt, in collaboration with the AI Hub Frankfurt. The year 2024 marks a significant period of change and innovation in artificial intelligence, with AI increasingly applied in real-world contexts. This report outlines the major trends expected …
Guides
Explore Six Vital Mindset Shifts For B2B Marketing Leaders | Forrester
B2B Marketing’s Pivotal Moment Disruption has long been a constant in the realm of B2B marketing. For more than a decade, marketing leaders have navigated various disruptive forces, including shifts in buyer behavior, technological advancements, and organizational dynamics changes. Today, these disruptive elements are coalescing, poised to fundamentally alter the landscape of B2B marketing in …
Guides
Target Your 2024 Technology Planning On Growth | Forrester
Amidst an economic landscape necessitating prudence, businesses must diligently explore avenues for expansion. Technology leaders must empower their teams to propel growth through ongoing innovation, enhanced experiences, and the cultivation of competitive edges. Strategic allocations toward technological capacities will unveil fresh possibilities and foster enduring growth amidst today’s ever-evolving environment. This planning resource is tailored …
Researches
The State of Marketing Technology 2018 | Walker Sands & chiefmartech.com
Martech is the area of customer relationship management (CRM) concerned with creating, managing and using digital tools that help in automating tasks and making data-driven decisions for marketers. The State of Marketing Technology 2018 study conducted by Walker Sands Communications and chiefmartech.com revealed that marketing organizations are in need to maximize the benefits of their …