Tag: Marketing Strategies

One of the main marketing strategies that can help online retailers build a successful Internet business is search engine optimization (SEO), the process of tailoring websites to the algorithms that search engines use to rank websites based on “signals” that the site emits. When it comes to online marketing, most businesses rely excessively on web analytics to …

Marketing automation is a software platform that helps business in the automation process of their marketing and sales engagement to generate more leads, close more deals, and better measure marketing success. Marketers can use its purpose-built tools to drive pipeline by sourcing the hottest leads and creating customized campaigns that expertly target your ideal buyer, …

Almost three-quarters of businesses worldwide depend on inbound marketing as a primary marketing approach in 2018, with 71% of surveyed marketers consider their organization’s marketing strategy is effective. Review some of the myriads insights revealed in the “State of Inbound 2018 Report” launched by HubSpot. The State of Inbound Marketing in 2018 Converting contacts/leads to …

B2B marketing is the marketing of products to businesses or other organizations for use in the production of goods, for use in general business operations, for resale to other consumers, such as a wholesaler selling to a retailer. The B2B marketing mix report compiles the data from a survey of B2B marketing professionals in healthcare, technology …

Any company wants to achieve higher revenue and faster growth must build good customer relationships. Good customer relationships need to be built through hard work and enabling technologies and tools. So, this is where CRM comes in. But What’s CRM? Customer Relationship Management (CRM) is a company-wide business strategy designed to improve revenues and profitability, …

Retailers’ marketing strategies depend recently on “Google Shopping”. But despite this channel provide effectiveness, it’s a difficult task to master. The good news is, there are new solutions and strategies to help. Discover the key 5 commandments for smart marketers: Find the right performance levels with machine-learned technology to identify the most relevant settings & …

84% of customers expect to see content-led emails from their favorite brands. So, marketers often struggle to generate ideas for engaging topics. While 70% of B2B marketers planning to create more content in 2017 compared to the previous year, so you need to generate enough customer-led content to fuel your marketing strategy for years to …

Consumer habits are changing every day, their today needs are different than what they wanted years ago, which means that marketers must change the way of the market and sell to match the way people actually want to shop and buy. Below are the top challenges and priorities facing marketers and sales reps. today: The …