Do you often hear the word ROI? What’s a social media ROI? If you’re not in the marketing industry or in the marketing industry and want to know more about social media ROI, this guide is for you. Social media ROI is the return on investment a company can expect to make from the money, …
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We are all aware of the power of social media and how it has shifted from being a channel to where people connect and communicate with each other to a marketing platform, moreover, it has evolved into an eCommerce channel too. This social media marketing ROI guide will definitely be handy for marketers and everyone …
The business world is moving and changing really quickly. There are new technologies, functions, and features. All of those are giving companies the power to respond to customers’ demands quickly, unlike the other traditional companies. Moreover, marketers need to be open-minded to new technology and go with the flow of the process, besides that managers …
Getting enough data obviously isn’t the problem, neither is analysis. The issue comes with visualizing the data in order to make sense of it all instantly. That’s what a marketing data dashboard is designed to do. Data visualization is the presentation of data in a visual format. It allows users to easily identify behavioral patterns, …
Marketing has fundamentally become a technology-powered discipline, and it’s leading to the rise of new kinds of marketing professionals. A marketing technologist is a technically skilled person who designs and operates technology solutions in the service of marketing, while marketing innovation program can help and support organizations to stay on the top of the ongoing …