Tag: Marketing Performance

Today’s Marketing Landscape Marketers today are connecting with leads through more channels than ever. The digital era has made the business purchasing process intricate and sometimes challenging to navigate. Prospective customers interact with an average of 7.9 touchpoints before making a decision. They might discover a product on social media, download a white paper, attend …

Summary 1. Generate Regular Management Reports External financial statements often don’t provide the granular details you need on specific business lines and associated costs. That’s why it’s essential to consistently create management reports. These reports help you forecast results more accurately and track your business performance. The precision of these reports hinges on the accuracy …

Every time an innovation is introduced, there’s as much uncertainty as there’s confidence in its potential. When cloud computing was born in the 1960s, some people immediately realized how it could be a game changer in various industries. Over the decades, however, others have grown concerned about how well it could protect their data from …

Zeo Agency is an international SEO and digital marketing agency, and organizer of Digitalzone, the largest digital marketing conference in Eastern Europe. Zeo has won many prestigious awards over the past few years, including ‘Best Health Campaign’ at UK Search Awards 2019 as well as ‘Best Large SEO Agency’ at MENA Search Awards. Zeo provides …

Due to the COVID-19 pandemic, standards of customer engagement are changing yet again, and marketers are at the forefront of modernization. Companies look forward to connecting and building trust in uncertain times, customer experience has become more important than ever. According to the six editions of the state of marketing, 84% of customers say the …

Are you ready for the holiday season? If the past few years are any indication, everyone will still be buttoning up their plans just weeks leading up to the kickoff of their big holiday promotions. So why not prepare in advance? There’s no better time than now to start thinking about your holiday marketing campaigns …

What predictive analytics is and how it can improve your marketing performance? In this article, we will discuss one of the main trends in AI marketing.

Content has a direct relationship with decision making because it benefits the end user by providing the information they need to make a purchasing decision. Via the below tips you will learn how to make the right processes & tools to gather analytics, implement scoring, prove ROI, and create accurate reports on your content marketing …