Guides
An Introduction to Using A/B Testing for Marketing Optimization | HubSpot & Kissmetrics
What is A/B Testing for Marketing Optimization? According to Wikipedia, “A/B testing or split testing is a randomized experiment with two variants, A and B. It includes the application of statistical hypothesis testing or “two-sample hypothesis testing” as used in the field of statistics. A/B testing is a way to compare two versions of a …
Indicators
Personalized\dynamic Content is The Most Marketing Automation Effective Optimizing Tactic at a Rate of 51%, 2018 | Ascend2 & ClickDimension
Marketers are leveraging the power of marketing automation to refine, target, and optimize program initiatives, including customizing content and automating communications. Marketing automation technology empowers marketers to improve their knowledge of buyer behavior and understand how it plays out in campaigns. The goal of marketing automation is to transform raw leads into sales-ready leads in …
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Customer Experience Mapping is The Most Difficult Tactic Used in Optimizing Marketing Automation at a Rate of 55%, 2018 | Ascend 2 & ClickDimensions
Marketing automation provides repeatable marketing processes, closed-loop marketing analysis, automated multi-channel execution, and customer segmentation. The goal of marketing automation is to transform raw leads into sales-ready leads in a consistent and repeatable process and helps to bridge the gap between lead generation activities and follow up by sales. It offers marketers to fully understand, …
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Ease of Implementation is The Most Important Evaluation Criteria for Selecting a Marketing Automation System with a Rate of 54%, 2018 | MarTech
The marketing automation software system, it’s critically important to think about the inputs to whatever system you ultimately end up with. Where are your new leads and new interest ultimately coming from? The system you ultimately purchase should have a clear answer to how it will help you to fill the top of the marketing …
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Saving Time is The Most Important Benefit of Marketing Automation for Marketers With a Rate of 30%, 2018 | GetResponse
Marketing automation is a software platform that helps business in the automation process of their marketing and sales engagement to generate more leads, close more deals, and better measure marketing success. Marketers can use its purpose-built tools to drive pipeline by sourcing the hottest leads and creating customized campaigns that expertly target your ideal buyer, …
Indicators
Personalized/Dynamic Content is the Most Difficult Tactic Used to Optimize Marketing Automation, 2018 | Ascend2
Marketing automation is a solid process for lead acquisition, management and sales. Developing and optimizing this process by capturing data and creating baseline goals can effectively grow any business. Surveyed marketers mentioned that there are difficult tactics used to optimize marketing automation, the ”Personalized/dynamic content” is ranked as the most difficult tactic in optimizing the marketing …