Tag: Marketing Influencers

As marketers, needs to deliver leads to the hungry sales teams they have an array of software tools to help them to achieve this goal of generating and delivering leads. Whether in a small and medium business or medium and large enterprises, they are likely to use some combination of marketing automation, lead management automation, …

In an internet-driven age, every business needs to use digital marketing to increase their visibility online. This is how you stand out from the crowd and get noticed online, but it can be incredibly competitive which can make it harder for smaller businesses who may not have the budget or resources that a much larger …

Marketing technologies involve the combination of technology with business processes that may enable marketers to promote and get benefits in sales and marketing efforts associated with advanced organizational goals. With artificial intelligence, data analytics, and machine learning, companies can make their marketing technology future-ready, boost their ROI based on years of data, quickly identify and …

By leveraging artificial intelligence (AI) and real-time data hyper-personalization delivers more relevant content, product, and service information to each user. Ascend2 surveyed over 140 marketing influencers to take a deep look at their future hyper-personalization strategies. Key Findings of the Hyper-Personalization Strategies Survey: Just 9% of marketing influencers have completed the development of a hyper-personalization strategy. …

Despite it is extremely popular that content marketing is the third most difficult strategy to put in place, marketers still are willing to try to make content marketing work for them. In terms of email-driven content marketing strategy, only one-third (34%) of marketing influencers, surveyed, indicated that their organization has already developed one, while another …

Email subscribers’ engagement is an essential engine to drive email marketing performance. That’s why improving email engagement is a top strategic priority for 55% of marketing influencer who surveyed in 2018. Take a sneak peek at the main highlights revealed by the “email marketing engagement survey”: 79% of marketing influencers combined their email marketing strategy …

The email industry landscape is constantly changing and shifting without warning. The email marketing channel also continues to dominate the performance of the digital marketing landscape. Read the latest email marketing insights and keep up with the latest updates in this dynamic field: 79% of the total marketing influencers surveyed reported that email marketing performance …

Businesses are investing their valuable time and resources into creating compelling content, but their strategy won’t complete without a plan to distribute it. Below are the highlighted points which show companies methods for achieving their most important content marketing objectives: 81% of marketing influencers consider their content marketing and distribution strategy to be successful to …