Tag: Marketing Goals

Every student should agree that acquiring an education in college is pretty much a full-time job. This undertaking typically takes 100% of students’ time and focus and leaves literally no time for other things. But what if you want to use your years in college to jump-start a marketing job? Any marketing job requires a …

The business world is moving and changing really quickly. There are new technologies, functions, and features. All of those are giving companies the power to respond to customers’ demands quickly, unlike the other traditional companies. Moreover, marketers need to be open-minded to new technology and go with the flow of the process, besides that managers …

Are you ready for the holiday season? If the past few years are any indication, everyone will still be buttoning up their plans just weeks leading up to the kickoff of their big holiday promotions. So why not prepare in advance? There’s no better time than now to start thinking about your holiday marketing campaigns …

As marketers, needs to deliver leads to the hungry sales teams they have an array of software tools to help them to achieve this goal of generating and delivering leads. Whether in a small and medium business or medium and large enterprises, they are likely to use some combination of marketing automation, lead management automation, …

The modern B2B marketer is changing the way they work to generate new business and deliver ROI.  They’re constantly testing and learning which channels work for them using a data-driven multi-touch approach when planning their marketing strategies. They’re also leveraging emerging technologies such as artificial intelligence and personalization. Find out the main insights sheds the …

Marketing leaders indicated that data-driven management is essential to mobilize, motivate and optimize their teams. They also said that when marketing is aligned with other functional units, businesses see faster revenue growth and higher profitability. Find out more about what marketers said about their views on challenges they face in demonstrating marketing ROI and how …

Digital retail businesses must leverage technology across the organization to upskill and create an agile workforce that can operate efficiently and drive fast innovation. Read the below points to find out how the 200 marketers surveyed making sense of the possibilities artificial intelligence is bringing, what channels are getting a makeover, and what challenges are …