Researches
The Evolution of Marketing Data | eMarketer
What has the power to transform business? Data collaboration when executed in a way that preserves privacy and enhances customer experiences at scale. We can’t deny the role that data collaboration will have to play in 2023 marketing successes as the industry navigates economic uncertainty, ever-evolving customer expectations, and new privacy legislation. Let’s discuss further …
Indicators
The Primary Objectives for a Marketing Data Dashboard Strategy to Achieve, 2019
Digital marketing campaigns generate a lot of data, from high-level revenue reporting down to program and channel-specific metrics. This data is a prerequisite for measuring ROI and campaign effectiveness, but that doesn’t mean it’s easy to understand. Marketing dashboards should reflect businesses priorities and role in the department. Many platforms allow users to customize dashboards …