Tag: Marketing Challenges

Introduction In today’s uncertain macro environment, marketers need to accomplish more with fewer resources, but a few key challenges remain: First, consistently producing new content at scale is challenging. Second, delivering that content to the right audience at the right time for maximum business impact is even tougher. This is where AI becomes essential. As …

Every student should agree that acquiring an education in college is pretty much a full-time job. This undertaking typically takes 100% of students’ time and focus and leaves literally no time for other things. But what if you want to use your years in college to jump-start a marketing job? Any marketing job requires a …

There are some things that are more valuable than context to marketers, which are understanding how the brands fit into the specific context of your target audience, your industry, and any given situation holds the key to success. That consider being the main reason why marketers’ jobs are difficult at the moment. Marketers have been …

Consumers now expect more from brands, as we can see they want a personalized experience that speaks to them alone. that’s why consumer profiling is important. Marketing has always been challenging, therefore marketers need to develop customer and consumer profiles based on their interests, behaviors, attitudes, perceptions, and behaviors. That’s way consumer profiling or customer …

There’s a reason that big businesses tend to have a large marketing department filled with top talent: they need it. To effectively create and deploy a marketing strategy that generates leads and converts customers is a monumental task. It’s no wonder, then, those small businesses face numerous challenges when it comes to marketing. Here are …

Marketing automation can improve multi-touch customer interactions, however, marketers must be smart about every step to avoid making costly mistakes that result in lost customers, opportunities, and revenue. Marketers must always remember that an overarching marketing strategy should direct the implementation of marketing automation platforms. The technology itself doesn’t engage and convert prospects, it’s the …

Almost three-quarters of businesses worldwide depend on inbound marketing as a primary marketing approach in 2018, with 71% of surveyed marketers consider their organization’s marketing strategy is effective. Review some of the myriads insights revealed in the “State of Inbound 2018 Report” launched by HubSpot. The State of Inbound Marketing in 2018 Converting contacts/leads to …