Articles
Marketing Budget Planning 101: 8 Things You Should Know
Did you know that only about 24% of chief marketing officers admit to having sufficient budget to execute their KPIs? Generally, small businesses spend between 7-8% of their total budget on marketing, while the huge ones go as high as 10%. (1) (2) Given the reality that your budget will almost always be minimal, you’ve …
Indicators
23% of Organizations Spent $501K+ on Video Marketing in 2016 | Brite Content
The highest rate of respondents (23%) showed that their organizations spend more than $501K on video marketing in 2016, while 22% of respondents don’t know about the real amount. It worth to be mentioned that, 70% of marketers surveyed spent from 1% up to 10% of their marketing budget on digital video. This indicator based …