Tag: Marketing Budget

As retailers want to deliver optimal business results, they must balance customer acquisition and retention. For the first time, Retail TouchPoints has conducted a survey on 100 retail executives in order to provide insights and analysis about the most popular tools retailers are using both to attract and retain customers, and the methods they use …

B2B marketing is the marketing of products to businesses or other organizations for use in the production of goods, for use in general business operations, for resale to other consumers, such as a wholesaler selling to a retailer. The B2B marketing mix report compiles the data from a survey of B2B marketing professionals in healthcare, technology …

In 2018, Australian B2B marketers are focusing on customer experience, personalization and increasingly segmented audiences with 95% of them see “Customer Experience” as a significant challenge. They’re also planning to invest more in content development. Get a deep look at the state of B2B marketing in Australia to effectively cut through the noise in such a …

Digital content becomes an integral part of our lives. The four million search inquiries we send to Google every minute reflect our insatiable hunger for answers and ideas. We don’t pick a restaurant, or make a purchase, without consulting the reviews and recommendations of peers and experts. The net effect of these trends means that …

More than two-thirds of 105 marketing executives – from companies ranging in size from under $10 million in revenue (34%) to $1 billion plus (10%) – respondents on the survey indicated their demand generation budgets will increase this year 2017, with a third of them expecting to increase between 1% and 10%, & only 11% tend to increase …

The majority of North American B2C marketers are not sure about the total budget they spent on content marketing, while 25% of B2C marketers spend from 1% up to 99% of their organization’s total marketing budget on content marketing. Only 2% of marketers don’t spend on content marketing.

Digital has the highest incremental spend with a growing rate +13.6%, as it represented more than 90% of the total incremental media spend, and it is expected to contribute to $20.1 billion spend increase in 2017. This indicator offset by declines in Print media (Magazines & Newspapers).