Tag: Marketing Automation

Everybody knows how important it is to make a good first impression. This principle holds true not only in face-to-face contacts but in email interactions as well. So, the automated welcome email is one of the most important tools in your email marketing toolbox. Get a head start on the future of email marketing and …

It’s not hard to come up with new ideas for B2B marketing. Innovation exists within B2B as much or more as it does with B2C marketing. Experienced marketers provided 33 practical and useful ways to innovate B2B marketing, find out some of them: Your customer should be the hero of your brand’s story. Focus more …

World-class chefs can only make their masterpieces when they start with the best ingredients, the same goes for your marketing. Technology allows companies to access millions of potential leads, but successful companies know that the quality of leads that matters, not the quantity. Automation can help to make that distinction as marketing automation stands apart as a …

31% of marketers think that paid advertising – including print, outdoor and broadcast – is the most overrated marketing tactic. This is followed by Social media organic (13%), online paid advertising (11%), email marketing (10%), and PR/analyst relations (6%).

Marketing automation has rapidly become a critical component of today’s successful digital marketing strategies. It can boost sales productivity, reduce marketing overhead and helps you engage customers. 8 Steps to Turn Your Marketing Automation Platform Into a Customer Engagement Machine: Build your customer organization chart and buyer profiles: It’s very important to take the time …

For modern marketers, trying to get the most marketing automation systems can be like trying to plan the best amusement park visit. Interactive content is a powerful tool for marketing automation systems. With it, you create highly engaging forms of content that improve conversion rates, collect better prospect data, and increase lead velocity, all while …

Content marketing is the top-rated digital marketing techniques for 2017 with a rate of 20.3%. Big data, which include market and customer insight and predictive analytics, comes at the second level with 20.2%. Marketing Automation, which includes CRM, behavioral email marketing and web personalization comes with a rate of 10.3%.