Tag: Marketing Automation Software

96% of technology organizations in North America use content marketing, with 45% of them in the sophisticated/mature phase of content marketing. 43% of organizations that use content marketing in North America depends on small (or one-person) marketing/content marketing team serves the entire organization. Furthermore, 67% of technology marketers surveyed outsource at least one content creation activity (e.g., …

The content marketing is the process of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience with the objective of driving profitable customer action. 39% of this year’s UK surveyed marketers said that their organizations are in the sophisticated/mature phase of content marketing maturity, while 26% are in …