Tag: Marketing Automation Software

Whether you are a solopreneur or have a team of employees, automating your business workflow can save you time and energy. It can be a daunting task to keep track of all the tasks that need to be completed in a day, week, or month. Not to mention trying to keep track of deadlines and …

Marketing automation software is an advanced platform designed mainly to help marketers capture leads, nurture them further down the funnel, as well as analyze lead behavior and campaign performance. There is a myriad of repetitive tasks in the marketing field (EX: e-mails, campaign management, website analysis, social media marketing, and much more) and these tasks …

If you could use software that increased the number of leads you generate by over 400%, would you use it? Of course you would. After all, no matter what industry you’re in, one of your key responsibilities is to generate new leads for your business. So any software that can do that for you would …

Marketing automation can improve multi-touch customer interactions, however, marketers must be smart about every step to avoid making costly mistakes that result in lost customers, opportunities, and revenue. Marketers must always remember that an overarching marketing strategy should direct the implementation of marketing automation platforms. The technology itself doesn’t engage and convert prospects, it’s the …

Marketing automation technology allows companies to nurture prospects until they are ready to buy, better engage existing customers, align sales and marketing, and more effectively implement, manage and measure marketing initiatives all while streamlining marketing processes and tasks for greater efficiency and increased revenue. Businesses and organizations of all sizes in every industry can and …

Marketing Automation is a powerful tool used to make marketing tasks, processes and campaigns faster and more efficient than ever before. The automation of the marketing process seems to be nowadays, the only solution to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand. In …

As marketers, needs to deliver leads to the hungry sales teams they have an array of software tools to help them to achieve this goal of generating and delivering leads. Whether in a small and medium business or medium and large enterprises, they are likely to use some combination of marketing automation, lead management automation, …

The welcome email is a powerful way to turn your new email subscribers to customers. A study conducted by Experian Marketing Services revealed that welcome emails are four times more likely to be opened and five times more likely to be clicked than other promotional emails. The best welcome emails result from a combination of …